Whether you like it or not, AI is here to stay. It’s part of almost every aspect of daily life, and that includes marketing. Suppose you haven’t jumped on the AI train because you’re skeptical about its usefulness or nervous about robots taking over the world.
In either case, we’re here to help debunk these rumors and navigate implementation. Here’s what you need to know about AI-driven content marketing in 2024.
Pros of Using AI-Driven Content
Think of AI technology for marketing as an intern for your company. This part-time individual is extremely helpful and capable of doing manual and time-consuming tasks. However, they’re not as familiar with your business as your full-time team, so detailed and specific workloads should continue to be handled by experienced staff. With an intern doing many of the often tedious jobs, your team now has more time to spend focusing on what they do best without distraction.
With AI in your technology toolkit, your team can stop spending so many hours on tasks that can be automated and instead put more energy into value-adding tasks. Some other benefits of implementing AI into your content creation process include:
Efficiency and Speed
One of the standout benefits of an AI content creation process is its unparalleled efficiency and speed. AI can generate base-level content in a fraction of the time it would take a human, allowing for quicker turnarounds on projects. Imagine having a pressing deadline for a blog post or a marketing campaign; AI can whip up a draft in minutes, freeing up your time to focus on refining and perfecting the final product. This rapid content generation not only boosts productivity but also helps you stay ahead in fast-paced industries where time is of the essence.
Consistency
Another major advantage is the consistency AI brings to the table. Unlike humans, who can have off days or fluctuations in performance, AI consistently delivers the same level of quality. Whether you’re generating multiple articles, social media content or product descriptions, AI helps ensure that each piece meets your established standards. This reliability means you can always count on AI to provide a solid foundation, allowing you to maintain a cohesive voice and style across all your content before you polish the draft.
Consolidates Time-Consuming Tasks
AI excels at consolidating time-consuming tasks, especially when dealing with large volumes of information. If you’re faced with a lengthy document filled with complex data and detailed information, AI can break it down into easily digestible bullet points. This capability is incredibly valuable for tasks like creating executive summaries, preparing meeting notes or breaking down complicated subject matter. By simplifying and streamlining the information, AI helps you quickly grasp the essential points, saving you hours of manual work and enabling you to make informed decisions faster.
Data-Driven Insights
One thing AI can do that marketers — or any professional, for that matter — can’t is scan thousands of documents and statistics to pick out trends. AI can analyze large datasets to identify trends, preferences, and patterns that might not be immediately apparent to the human eye. This ability to process and interpret vast amounts of data allows you to create targeted and effective base copy tailored to your audience’s needs and interests. Whether you’re crafting personalized marketing messages or writing in-depth industry reports, AI’s data-driven approach ensures you have relevant, engaging content that’s exactly what your target audience wants to read.
Personalization
Thousands of companies write and distribute content in one way or another. Because of that, personalization is key to standing out. AI enables you to create highly personalized content at scale. The technology is capable of coming up with base-level copy specific to your audience’s preferences, needs and questions — helping you craft messages that feel unique and relevant to each recipient. This level of customization enhances customer engagement and loyalty, making your audience feel seen and valued.
AI’s Superpowers: Activities It Can Do to Help Your Content Strategy and Output
So, what exactly does AI excel at? And how can you use it in your daily operations to streamline tasks and give your team more time? Here are some ways to implement AI strategically:
Predicting New Trends
While AI isn’t a crystal ball, it can help you see into your industry’s future and get a peak at upcoming fads. It can predict emerging trends before they become mainstream by analyzing vast amounts of data across various sources. This foresight lets you stay ahead of your competitors, keeping your AI content strategy on the cutting edge.
Curating and Creating Content
While AI doesn’t exactly deliver completely post-ready copy, it does whip up quick content in a matter of minutes. Need an outline for a blog post on the latest industry news? AI’s got you covered. Looking for the best articles to share on social media? AI can curate a list of high-quality content tailored to your audience’s interests.
Increasing Customer Experience With Chatbots
Customer service can be a round-the-clock job, but AI-powered chatbots provide top-notch support 24/7. These chatbots can handle a variety of customer queries, from answering FAQs to guiding users through complex processes, all while maintaining a friendly and professional demeanor. Having a chatbot on your website is like having an assistant who never sleeps, ensuring your customers always have a positive experience and get the support they need.
Analyzing Big Data Quickly and Efficiently
Big data can be overwhelming, but not for AI. It can sift through enormous datasets, extracting valuable insights and actionable information. Whether you’re looking to understand customer behavior, market trends or your latest campaign’s performance, AI can handle the heavy lifting. This efficiency means you can make data-driven decisions faster, giving you a competitive edge.
Raising Campaign ROI
Every content marketer wants to maximize their campaign ROI, and AI makes this achievable. By using AI to optimize your campaigns, you can ensure that your resources are being used in the most effective way possible. AI can identify the best channels, times and messages to reach your audience, leading to higher engagement rates and better conversion rates.
Personalizing Experience for the Customer
Personalization isn’t an option anymore, it’s a necessity. Especially because 71% of customers expect customers to deliver personalized content right to their inboxes. Whether it’s customized email content, personalized product recommendations or tailored social media interactions, AI helps you connect with your audience on a deeper level.
Optimizing Content for SEO Purposes
While SEO can be a tricky game, AI gives you the tools to win. By analyzing search trends and keyword data, AI can help with your content optimization to rank higher on search engine results pages. This means more visibility, traffic and, ultimately, conversions.
Running A/B Tests on Different Versions of Content
A/B testing is a beneficial way to see what resonates with your audience, and AI can automate this process effortlessly. By running simultaneous tests on different versions of your content, it determines which performs best, providing you with clear, actionable insights you can use to stick with the most lucrative content.
Enhancing Readability by Simplifying Language and Improving Structure
You could have the best original research, writing team and content distribution process — your content will fall short without focusing on readability and clarity. AI can suggest simpler language, better structure and improved flow to make your message as accessible and engaging as possible. Consider AI your built-in editor that has a keen eye for detail and rarely misplaces a comma.
Identifying Topics To Keep Your Audience Engaged
People have short attention spans, meaning you need fresh, relevant content to keep them interested in what you’re saying. You can use AI to identify trending topics and emerging interests to help you stay ahead of the curve.
Difficulties With Using AI You Should Be Aware Of
If you’ve been picturing a reality where humans serve robots and machines rule the world, think again. While AI is useful, it’s not perfect. There’s only so much technology can do without programming and help from people. So, breathe a sigh of relief, marketers — your jobs are safe.
Here are just a few examples of roadblocks you may experience using AI:
- Training the bot takes time: No AI content tool is created without first being trained to do exactly what it needs to. It can take time and energy to feed it prompts and get it to create the outcomes you desire.
- Privacy concerns: Because there aren’t many regulations surrounding AI technology use and processes, there are concerns that customer data may be used in unethical ways.
- The content may feel like it wasn’t created by a human: If you use straight, unedited AI copy, it often sounds slightly off of a brand’s intended tone, making it read as inauthentic.
- Concerns about the legitimacy of data sources: Because AI content creation is based on existing digital copy and not all pages have correct information, some AI copy may not be accurate. This produces poor copy you won’t want to use for your company. Proofreading and fact-checking are essential steps in the process.
- AI detection tools aren’t always accurate: It’s unknown how many tools check for plagiarism, making some claims not legitimate. Technically, digital marketing AI content isn’t plagiarized unless it duplicates existing content. This can make it difficult to tell whether something is written by humans or technology.
The human touch is critical for crafting the most effective copy. While these types of tools are critical to staying competitive and ahead in the AI content marketing landscape, it shouldn’t completely replace human effort.
Ultimately, AI is meant to make your life easier so you can spend more time polishing the copy to reach the right audience.
