Your New Gatekeeper Is an AI: Why ‘Share of Model’ Is the New Metric You Can’t Ignore
Share of Model is the AI era’s new metric. If you’re not training the bots to love you, you’re training them to forget you.
Industry
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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OpenAI Announced GPT-5 — How Much Bigger & Better Can It Get?
GPT-5 is here, and OpenAI has big claims. Here’s what you can expect from the newest iteration of the leading model, and what marketers can expect from it.
OpenAI Announced GPT-5 — How Much Bigger & Better Can It Get?
GPT-5 is here, and OpenAI has big claims. Here’s what you can expect from the newest iteration of the leading model, and what marketers can expect from it.
What Does an AI Writer Do? A Marketer’s Guide on How To Meaningfully Use AI for SEO
AI writers can do a lot, but not everything. Here’s what they’re good at, where they fall short and how to make them work for your team.
Jasper AI vs. Copy AI: Is It Still a Head-to-Head Comparison for Marketers and Creators?
With so many AI tools to choose from today, it can be stressful to make a choice. Allow us to help by comparing two popular choices: Jasper and Copy.ai.
6 Contently Alternatives Smart Marketers Are Considering in 2025
Meet the 6 Contently alternatives smart marketers trust to create, optimize and manage content in 2025.
What Is ServiceNow Used For? Key Features and Industry Use Cases
If you’ve asked, “What is ServiceNow used for?” We have the answer! Learn all about the popular automation platform and its ideal use cases here.
The Complete Guide to Finding the Best AI SEO Content Writer for Your Business
I remember a time when asking Siri to play The Mars Volta in German was enough to make you question the future of technology — and your own pronunciation skills. Just a few years ago, artificial intelligence just didn’t seem that … intelligent. Now? Reminiscing about that feels like telling kids about the time you… Read more »
June AI Round Up and Rundown
June can be busy between Q2 winding down and getting outside to soak up all those glorious, long daylight hours. If you haven’t had time to check in on this month’s AI in marketing happenings, don’t sweat. These recent headlines made waves in June 2025, curated here for your convenience. AI Becoming More Popular for… Read more »
Can AI Search Engines Find Your Site?
If you’re still keyword-stuffing, your optimization game is over. We’ll show you how AI chatbots and crawlers are changing the marketing game.