Dominick Sorrentino, Brafton’s Brand & Product Director, is a writer who accidentally learned to love marketing. He specializes in brand messaging, sales-enablement content and web analytics. When he isn’t thinking about things like “reach” or the English language, you’ll find him playing guitar, on a walk with his dog, or traveling the world — always with a belly full of the finest coffee within a 5-mile radius. He promises he’s not as pretentious as he sounds.