the ai marketer

Welcome to the ai marketer, where you can discover unique insights into how artificial intelligence is impacting the marketing world. We’re sharing product reviews, unique insights, best practices, advice and more!

Read on to learn how to fold AI processes into your marketing and business activities effectively, efficiently and ethically.

03/31/25 Thought Leadership Madelyn Gardner

The 4 Biggest Challenges in AI Content Creation (+ How To Solve Them)

Hear from our survey respondents on the top challenges in AI content creation, plus get solutions to improve your AI-generated content process.

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03/26/25 Industry Chad Hetherington

March AI Roundup and Rundown

You know the drill. Here are some of the most interesting AI- and marketing-related updates from March 2025, like a bot that’s good at creative writing?

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03/25/25 Thought Leadership Ben Crosby

Marketers’ Outlook on AI: From Optimism to Skepticism

Dive into marketers’ split views on AI: optimism, caution and why human-AI collaboration can’t be ignored. Discover these data-backed insights.

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03/24/25 Thought Leadership Chad Hetherington & Molly Ploe

What Makes Google’s AI Overviews Tick? Here’s What Our Experts Discovered

Google’s AI Overviews appear more frequently in position zero SERPs. Brafton SEO experts analyzed how AIOs choose linked content.

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03/19/25 AI in Action Florian Fuehren

How To Use AI in Canva: A Comprehensive Guide for Marketers and Content Creators

Discover how to use Canva’s AI features to create stunning marketing materials. Learn about Magic Edit, DreamLab and tips for brand-consistent designs.

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03/19/25 Thought Leadership Aleisha White

AI in Marketing: What Marketers Really Think

We surveyed marketers to learn more about how their organizations are adopting and using AI for routine tasks. Here’s what we found out — hot takes included!

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