Shining Some Light on the Term “Shadow AI”
Have you heard of “shadow AI”? It’s not as ominous as it sounds, but it does introduce organizational risks you need to know about.
AI in Action
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Google Is Now Serving Ads In AI Overviews: What Marketers Need To Know
Google’s AI Overviews now serve ads. This is everything we know so far about how ads in AI Overviews work and how to start showing up there.
ChatGPT Search: Cool Tool or Foolish Feature?
Move over Google, there’s a new search-iff in town. Terrible wordplay. Just terrible.
Small Business, Big Brain: Why a Majority of Small Businesses Use an AI-Enabled Software Tool
That’s a lot of small businesses — and a great deal of AI tools. Now, an overwhelming majority of small businesses use an AI tool in some capacity.
How a Multinational Clothier Used Algorithms To Enhance Engagement
We’re taking a look at how leading brands, like Marks & Spencer (M&S), are using AI tools in creative and effective ways.
11 AI Tools To Boost Your Productivity
Time to get productive! Whether you’re hoping to make some room on your calendar or save time on a pitch deck, we’ve got the right AI tools for the job.
Glow up Your Visual Content: How To Use Adobe Firefly
Explore our complete guide on Adobe Firefly. Discover new releases, tips for writing prompts and insights from Brafton’s creative team.
ElevenLabs Review: Why Is It So Popular?
AI voice is infiltrating our digital lives in the same way rain droplets infiltrate the soil in an oncoming downpour. The AI voice generator market is expected to shoot from US $1.5 billion in 2023 to $6.4 billion by 2033. Bring on the storm. We all understand the opportunities generative AI presents for content creators… Read more »
ChatGPT Prompts for Marketing (That’ll Work Harder Than Your Interns)
Why limit yourself to ‘fast’ content when you can easily drive the results you need as well? Learn ChatGPT prompts that actually work here.
Best AI Tools for Market Research
AI tools for market research can shape your strategy and direction — when you know which ones will take you where you want to go.